Sustainable Strategy and Goals

We are a part of a plastic industry with deep-rooted environmental challenges and we have a duty to change, improve and grow in a way that is positive for our earth.

We are achieving this by setting a clear strategy and goals that prioritize sustainability and responsibility.

Since the start of ATTAAC it has been our mission to change the traditional ways of our industry towards more sustainable products and production.

In a world with limited resources, we cannot act like it is inexhaustible and we know our choices have an impact on the planet, from the materials we use to post delivery responsibility. The traditional ways of take-make-dispose is destructive, and we must work towards radical change to make our industry more sustainable.

While this change won't happen overnight, we can still make progress by identifying challenges, improving our practices and focus on long-term goals. With this in mind, we're actively measuring our social and environmental impact and collaborating with partners that help us achieve our targets.

Challenges

As a small sport sunglass brand in a big industry, we recognize the unique challenges associated with sourcing materials, manufacturing processes, and product lifecycle management.

Material sourcing: In a traditional plastic industry, we know sourcing sustainable materials for our sunglass frames and lenses while keeping performance is a significant challenge. We strive to identify and use eco-friendly alternatives to traditional plastics, such as recycled and bio-based materials, as well as plant-based resins.

Manufacturing processes: The manufacturing of sport sunglasses often involves energy-intensive processes and generates waste. We are continuously exploring ways to reduce energy consumption, minimize waste, and optimize production efficiency in our manufacturing facilities.

Product lifecycle management: Managing the end-of-life of our products presents a challenge, as sunglass frames and lenses may not be easily recyclable. We are working to develop take-back programs, partnerships with recycling facilities, and innovative recycling solutions to ensure that our products have a minimal impact on the environment throughout their lifecycles

Goals

Our sustainability efforts are focused on addressing our challenges and achieving our goals for a more sustainable future. Within 2 years we aim to achieve the following goals.

  • Material innovation: Our goal is to increase the use of sustainable materials in our sunglass frames and lenses to 100% without compromising on performance.
  • Carbon neutrality: We are committed to reducing our carbon footprint and achieving carbon neutrality across our operations. This includes implementing energy-efficient practices, investing in renewable energy sources, and offsetting carbon emissions through verified carbon offset projects.
  • Waste reduction: We strive to minimize waste throughout our supply chain and product lifecycle. By optimizing packaging, production processes, and implementing circular economy principles, we aim to minimize the environmental impact of our products from production to disposal.
  • Measuring impact: We want to setup a complete carbon emission mapping for ATTAAC and our partners, so we can calculate the exact carbon footprint of every step - from material sourcing to our post-purchase recycling initiative.

The Great Companies We Work With

Collaborating with well-known organizations world-wide allows us to stay up-to-date with the latest raw materials, production technologies and CO2 reduction strategies to ensure the most effective and impactful approaches.

Our relationships with these respected organizations continue to strengthen as we strive to become more responsible and sustainable in our industry.

  • AM Hub

  • ZEISS

  • Protolabs

  • Cipres

  • Fedon

  • One Tree Planted

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Giving Back

It doesn't stop with our materials and production. We know how much our planet has suffered as a consequence of plastic products and the traditional plastic manufacturing practices. We also know how much we love our planet and how much we enjoy nature when we run or ride.

Therefore, we have committed to plant a tree for each pair of sunglasses sold, so we all can contribute to restoring and preserving our precious nature.