About Us
We are Jacob, Phillip and Rafi. Founders of ATTAAC and lifelong friends from Denmark with a huge passion for cycling and innovation.
Our story began in 2019 when, we wanted new sunglasses and felt a huge lack in the market for sport sunglasses that seamlessly blended high-performance and a genuine commitment to the nature we love.
No one offered a combination of high-performance, nosepads for the perfect fit, extra lenses for all weather conditions and a focus on sustainability.
We wanted to change that!
Our dissatisfaction inspired us to embark on a journey to redefine the industry norms and create sunglasses that not only elevate performance but also champion environmental responsibility.
Our mission is to create unique sport innovations with a focus on sustainability, and to provoke a mentality of achievement within a community of like-minded people. A mentality of going as hard as possible and giving your all to achieve your goals.
Our story has been one of relentless exploration and innovation. Extensive research, tons of drawings, countless prototypes, testing, several revisions and a relentless pursuit of not being content with the standard, which has led us to where we are today - in a position to offer sunglasses that marry cutting-edge design, high-performance features and with a minimal ecological footprint.
In the spirit of transparency and accountability, we've carefully chosen materials that align with our commitment to eco-friendliness. From plant-derived frames to lenses that combine cutting-edge technology with recycled components and rPET accessories, every pair of sunglasses embodies our unwavering commitment to being green. At the same time we have included 3 different nosepads to every pair and an extra lens to offer the full package we wanted as cyclists.
At ATTAAC, we invite you to not only elevate your performance but to be a part of a movement that champions a brighter and more sustainable tomorrow.
Dream - ATTAAC - Achieve