Climate Concious Value Chain

Our impact on the environment spans the whole value chain and we believe that the future lies in embracing sustainable practices in every part of the business: From the sourcing of raw materials to manufacturing, the daily operations and the final product, we prioritize resource efficiency, waste reduction, and ethical supply chain management.

We work on bringing a concrete solution to the reduction of our carbon footprint throughout the whole value chain.

We take a new approach to sunglass manufacturing by introducing not only more sustainable raw materials, but also a unique production method and a way of giving back to nature.

With a serious commitment to uphold the highest standard throughout our value chain, we aim to be the most sustainable brand in the industry.

Sourcing

We always source the greenest materials to meet our sustainability demands. Our focus on sourcing green materials can be seen in all our physical parts.

Frame

PA11, made from 100% renewable sources in the form of castor oil beans have been sourced.

Lenses

The newest bio material from ZEISS is used to make our lenses as sustainable as possible.

Accessories

All accessories are made from 70% recycled plastic bottles. We aim to get it to 100%.

Packaging

All our packaging supplies are made of recycled materials as well.

Operations

Machines And Equipment

We always aim to use the newest and most energy efficient machines and technology available. By always being on the forefront of technology we ensure the most energy efficient production.

Energy sources

Throughout our value chain, most of our partners use 100% green energy from selected, certified hydroelectric and photovoltaic sources. This includes frame, lens and accessories production.

Waste management

We prioritize waste reduction by reusing leftover material from our manufacturing process. Any excess powder material is collected, recycled, and reintegrated into the production of new sunglass frames. It is also in our future plans to setup a complete recycling program for all our sunglasses and lenses

Logistics And Distribution

All our partners and ourselves included try to use the most sustainable transportation methods. We try to use climate compensated shipping whenever possible as well.

Giving Back

It doesn't stop with our materials and production.

We know how much our planet has suffered as a consequence of plastic products and the traditional plastic manufacturing practices. We also know how much we love our planet and how much we enjoy nature when we run or ride.

Therefore, we have committed to plant a tree for each pair of sunglasses sold, so we all can contribute to restoring and preserving our precious nature.